美博海外21冷年总结暨22冷年开盘启动大会顺利召开!

2022-10-12 10:43:18.459


发布时间:

2021-08-12

近日,美博芜湖进出口有限公司在芜湖隆重召开了“美博海外2021冷年总结暨2022冷年开盘大会”,会议全面总结了2021冷年经营数据并进行了提炼,其中营业额同比增长86%,突破3.5亿元/35万套(业绩),全球市场由51个突破至77个(市场),产品系列由单一分体机扩展至涵盖分体,移动,柜机,轻商等众多系列产品,大大增强了美博空调市场竞争力。

On first week of August, Wuhu Meibo Import and Export Co., Ltd., was held "MBO 2021 Summary and 2022 Cold Year Opening Conference", the meeting comprehensively summarized the 2021 year business data and refining for the past year, including cold year turnover compared with the previous year growth of 86%, exceed 350 million RMB/350K sets (Performance), the global market from 51 to 77 (Market), our products ‘range were enlarged from wall mounted type only to become wall mounted, portable, floor standing, light commercial all in readiness, it is greatly enhanced MBO’s market competitiveness.

会上,美博集团副总裁兼海外营销中心总经理张帆表示:海外取得的显著成绩,是各位同仁一致努力的结果。海外市场从无到有,到今天有一定的市场地位,是大家坚持不懈的信念与勤奋开拓的精神共同铸造的成果。张帆总表示:美博海外进入第三冷年,在肯定成绩的同时,也要正视并改善自身的不足。在原材料涨价/汇率波动/疫情持续/海运费暴涨等问题影响下,重点要平衡成本与品质之间的问题,团队建设与人才需求之间的矛盾,必须坚持品质高于一切的原则,保障人才梯队在团队发展中的建设。在全行业面对“降本求存”的背景下必须坚持以良心空调企业为底线,工作中要以提升服务维度和扶持客户成长为营销目标,聚焦自有品牌发展和战略伙伴共赢的局面。

Overseas Company General Manager Mr. Sail Zhang said: the remarkable overseas achievements are the result of the concerted efforts of all colleagues. MBO overseas market has grown from zero, from unknown to the corresponding market position, which is the result of our unremitting faith and diligent pioneering spirit. At the same time, the general manager Sail Zhang said: ‘MBO overseas company into the 3rd cold year, while we affirm the achievements that we should also need to improve the deficiencies. Under the influence of raw material cost increase, exchange rate fluctuation, epidemic sustained, sea freight cost rocket up, the key point is to balance the problem between cost and quality, and the contradiction between team building and talent demand. We must insist for the principle: quality is above all else and ensure the construction of talent in team development. Under the background of “cost reduction to survival” today, we must insist the bottom line of be a conscience air conditioning enterprise. In the work, we should improve service and support customers growth as the marketing goal, and focus on MBO brand development and strategic partners’ win-win.

 

海外亚欧区域总监徐松洲在发言过程中阐述了两年工作中的感想,这位坚守营销岗位的行业老将对公司未来发展充满信心,并对海外销售同事分享“勤奋、学习”是业绩成功的经验,同时徐松洲总对未来海外商用空调市场信心十足,表示将朝首年一千万销额目标突破。

Overseas Asia-Europe region director Joe Xu expressed in speech process in these two years in the work, the experienced air conditioning sales expert confidence in company's future development, and share success experience "diligence, learning" to overseas sales colleagues, Joe Xu confidence for future of commercial air conditioner market, and said it will breakthrough toward 10 million sales target at first year.

 

海外研发技术总监张耀辉对产品规划及市场反馈进行了总结发言,张耀辉总回顾了2021冷年海外各区域产品的市场反馈,并就东欧和北美市场新产品线布局和中东市场新品类产品调研做了报告,阐述当前市场环境下产品需以“务实”为基础,在充分了解市场需求前提下,充分发挥海外团队研销一体的优势,快速响应客户端需求。

 

Overseas R&D technical director Charles Zhang summarized product planning and regional product market feedback. Especially reported for Eastern EU and North America market new product line and Middle East market category product research. and expounds the current market environment products on the basis of “ Pragmatic” under the precondition of fully meet the market demand, give full play to the advantages of overseas R&D and sales team, quickly respond to clients’ need.

海外亚美区域总监刘榕强表示今年疫情对其区域影响较大,东南亚主力市场长期封城导致客户端产品滞销,部分客户滞销情况超过半年之久,但部门同事却没有因为困难而表现消极情绪,反而在美洲等新兴市场进行了突破,整体数据相对去年有小幅增长。

Overseas Asian American region director Bruce Liu said huge influence because epidemic this year for his region, the influence of Southeast Asia's main market city lockdown for long time it cause the client unsalable, some customer unsalable situation more than 6 months, but department did not because of the difficulty for negative, oppositely, they breakthrough Americans and other emerging markets, the overall data has slight increase compare with last year.

 

随后,会议中进行了优秀部门表彰仪式。其中东欧部以数量、销额和回款等综合考评获得2021冷年销售冠军称号,南亚非部和环亚太部分别为亚军和季军。作为首个单一国家市场突破10万套且荣获销冠的吴斌部长发言:感谢集团和各部门的大力支持,取得的成绩只是开始,新冷年要不断突破自己,充分踩好节奏,快而准的服务好市场端,力争突破其他市场。
In the Meeting, also conducted 2021 cold years department commendation, Eastern Europe won the 2021 annual sales champion by order quantity, turnover and collected payment, then the runner-up and third place respectively in South Asia & Africa department and ocean pacific &Asia department too, as the first single national market breakthrough and 100000 sets is just the beginning of this year, Sam Wu said thanks to the group supports, In the future, will continuously break through the data, fully schedule on the accurate time, rapid react to the market.

荣获市场突破奖的海外中东部和美澳部的部长均对2021冷年做了总结和对2022冷年工作做了规划。海外研发部与技术部部长就新品开发进度和产品改进方面进行了发言和新冷年工作规划。最后,海外综合部部长对新冷年部门工作要求做了发言。

Subsequently, the leader of the Middle East department and the US and Australia department  who won the market breakthrough award gave summery and planning of 2022 cold year, and R&D department and technology department leaders made speeches and planning on the development progress and product improvement. The last, the general affairs department leader also summarized and work requirement of new cold year.

 

2022冷年是美博海外团队至关重要的一年,经过两年的布局与努力,美博海外产品基本覆盖全球90%以上的家用空调市场需求,同时与日韩欧美等知名品牌亦开始了部分市场试点合作,帆总在大会总结中提出,当前在集团提出“精品战略”的推动下,海外全体可全力以赴地去开拓市场,精炼数据,无论是研发还是销售,在工作中要综合加减法的工具使用;帆总最后予以各部门负责人三点建议和要求:
第一,我们要提升经营质量,杜绝“空中楼阁”;
第二,我们要注重客户质量,重视资源利用率;
第三,我们要注意风险预判,提升抗风险能力;

2022 Cold year for MBO overseas team is very important. After two years efforts, MBO's products can basically cover more than 90% of the global residential air conditioner market demand, Meanwhile, MBO has also started some market trials with well-known Japan, America and Europe brands. At present, under the "Quality Strategy" put forward by the MBO Group, all the overseas staff can go all out to develop the market and refine the data. Both R&D and sales, improve customer quality and optimize products comprehensively in the work. Finally, Mr. Sail Zhang gave three suggestions and requirements to the heads of each department:

Firstly, we should improve the running operation quality, avoid to castle in the air;

Secondly, we have to pay attention to customer quality and resource utilization;

Thirdly, we should pay attention to risk prediction and improve ability to resist it;

 

会议最后阶段海外团队规划新冷年新目标:实现2022冷年海外销量占比集团30%以上,出口市场突破80个,客户流失率控制在5%以内,大客户数量占比35%以上,自有品牌占比上升至8%。美博以品质-产品-效率三结合,精准定位,深耕市场端,脚踏实地得打好2022冷年新战役!

At the last stage of this meeting, the overseas team planned new target for the new cold year, aiming to achieve the goal of overseas sales accounting more than 30% of the group in 2022 cold year, the export market exceeding 80, the customer loss rate controlled within 5%, the number of key customers accounting for over 35%,and the share of own brands increasing to 8%.. With the combination of quality, product and efficiency, precise positioning of product advantages and deeply and steadfastly develop the market, to fight the new battle of 2022 cold year.